Today’s shoppers have been introduced to so many different innovative things online. Since retailers and manufacturers are constantly competing for sales, business owners and their marketing specialists are becoming more and more aggressive with the marketing strategies and tactics that they deploy. Because the latest trends in marketing to consumers consist of utilizing Ecommerce Personalization to increase their conversion rates, more and more business are paying close attention to what can be done with AI and eCommerce Personalization.
So, for those of you who are interested in how these marketing strategies work, here is some key information that addresses how a business owner and their representatives can take full advantage of many different possibilities, especially when it comes to developing an effective ecommerce personalization plan.
Usually, before any company designs and deploys this kind of plan, it is essential for them to know what these plans are and the associated benefits. In some situations, the design of these strategies may start with ensuring the company can provide the type of technologies that are needed to forecast sales opportunities for distinct individuals. This is where the topic ecommerce personalization and increasing conversion rates come in. Here’s a couple example of how these marketing campaigns that work.
Example #1 – Forecast Future Needs Based on Previous Purchases
First of all, every customer is unique so they usually have different needs and preferences. Based on these distinctions, the capability to look at past purchases is very instrumental in ecommerce personalization. This is especially true when the company can use this data to forecast what the individual will most likely buy in the near future. Having said that, this is one of the techniques that online companies can use to increase their conversion rates. For instance, if the average customer’s work shoes will need to be replaced every 6 months, a notification for these replacements should be sent to coincide with the next purchase of a brand new pair of work shoes.
Example #2 – Keep In Touch By Sending Notifications
Keep in touch with customers on a personal basis by sending out notifications. Some of the more important normally involve forwarding online discounts and freebies that can reduce the total amount in their online shopping cart. These notifications are great for ensuring the customer will become a loyal repeat customer for years to come.
These notifications will also help to solidify branding.