Duda Melzer is a Brazilian family based business entrepreneur. His primary company of Grupo RBS focuses on mainstream media such as news, radio, and television. Since Duda has taken over as CEO, the company has begun in digital media. e.Bricks Digital and Ventures are companies that have been founded by Duda within recent history. The companies provide an outlet for the media of Grupo RBS and also for other companies. The Ventures division provides venture capital funding for businesses that show a strong aptitude for success online. Duda saw the potential for Brazil to grow into a leader in communications online and has been working towards this goal ever since.
According to Globo, Duda Melzer’s background began with working for his family’s company. He attended college in Brazil and earned a bachelor’s degree in business administration from the Pontifical Catholic University of Rio do Sul.he then went on to earn an MBA from Harvard. This prestigious credential helped him form many connections with influential business leaders including his mentors. Duda has since taken courses at Harvard on topics such as media and family enterprise. Duda also spent time working in the US after graduating college.
Upon returning to Brazil, Duda Melzer was ready to take the post as CEO of Grupo RBS. His work as an analyst and director of a media company in New York City prepared him well for this position. Duda’s uncle, Nelson Sirotsky, passed the title forward to his nephew. Duda made some organizational changes and continued to incorporate his family into the business. He considers them to be one of the biggest reasons for his success. While Duda Melzer may seem to be all about business, his philosophy and background show that he is very much a family man. He also makes time for his family and children in his day to day life.
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